Our A to Z mobile app building process:(Our special recipe for mobile apps cooking)
App Strategy
Competition research
Product positioning and differentiation
Performance infrastructure: metrics and analytics
Business model and value proposition advising
The strategic part that comes before building an app is essential. It makes the difference between a successful or a failed app. We ask you 'why' persistently to define your app positioning and its differentiators. We decide together what is success, how we measure it, and lay down the milestones on how to get there.
App Definition
User definition and audience profiling
User flow creation
UX research and analysis
Wireframing and prototyping
User testing consultancy
App value and user behaviour mapping
Our job in this step is to help your app become clear on a few fronts. We make:
- UX explorations to decide the core flows of your app
- Wireframes that define functionalities and where business value is created
- A thorough specs documentation, based on the previous decisions
App Design
Full UI design creation
Logo and app icons
Design assets for app stores
Design for marketing and communication materials
We design a visual language for your app that includes user interface elements, colours, photography and icons, as well as the various interactions happening throughout the app. When we're done, we add it all up in an interactive design prototype ready to be showcased.
App Development
Native iOS app development
Native Android app development
Cross platform app development using React Native
GraphQl / REST JSON API development using Node.js® or PHP with full documentation
NoSQL or SQL database solutions
The development stage is where all the previous app decisions, components and assets come together. This includes mobile development, digital components and backend integrations, even artificial intelligence and data science solutions where needed.
AI, Machine Learning and Data Science
Data and AI strategy
Data mining
Data visualisation
Machine learning implementations
Natural language processing
Deep learning
We help you boost your app's user experience with the help of artificial intelligence. We define and implement machine learning strategies to automate and optimise existing data processes, whenever you're looking to gain better insights from the available data.
Quality Assurance
Functionality testing
Compatibility testing
User interface testing
Performance testing
A/B testing
Testing and quality control are core parts of delivering a great app and help us make sure nothing slips between the cracks. Our internal testing team will push every bit of the implemented app to reveal all possible cracks and make sure your app works as it's supposed to.
App Launch
App Store and Google Play setup
Basic optimisation for app store listings and design assets
Advising on go-to-market plans
Validation plans for MVPs
The app launch is an essential milestone in the life of an app, yet it only marks the beginning of the startup experience. We'll make sure your app has all the pieces lined up for a lean launch, so you can focus on preparing and implementing your go-to-market plans.
App Scaling
Maintenance solutions
Ongoing development and app updates
Dedicated team
Advising and consultancy on scaling-up
An app needs constant care and investment, either as maintenance or as ongoing updates. We can help you keep your app running in an ecosystem of neverending updates. We can also improve your app based on user feedback. Whichever it is, you can rely on us as partners for the long-haul.